An eight-year-old boy interviewed within a 2016 study into sports betting around australia said he had seen wagering promotions “in the telly, about the jerseys, it’s just everywhere”. And who could honestly argue with him? Whatever your feelings about the rights or wrongs of sports betting, that it must be “just everywhere” is unquestionably a reasonable assessment. Sports betting advertisements were impossible in order to avoid through the footy season, are central to the spring racing carnival, and will follow us using a long summer of cricket.
The investigation, led by Samantha Thomas, an associate professor of public health at Deakin University, discovered that three-quarters of kids can recall the name of a minimum of one ibcbet, and one in four children can name four or higher brands. The study also discovered that 75 % of kids feel that betting has developed into a normal component of sport. These findings should concern us all.
Libertarians might debate that restrictions on sports betting and its advertising are paternalistic, the actions of the nanny state, and this people must be liberated to choose for themselves based upon a rational assessment of risk and benefit. But although you may believe this line – and it is a line that appears to completely disregard the presence of addiction as being a serious illness – does it really hold for children? Will we as a society really think it’s OK to enable an item with clear and incredibly real dangers to get marketed at children for the extent we are currently allowing? And in case perform think it’s OK, might not we ask why we don’t allow cigarette advertising back on the television?
Like tobacco companies before them, sports betting agencies hope through saturation advertising to normalise a task that is actually risky and potentially very damaging – to make the action seem, to put it differently, like just a bit of fun and something everyone does.
However, our current approach to sports betting and advertising is a thing of the grand experiment – and a dangerous one. We simply don’t really know what exposing a generation of youngsters for this quantity of sports betting promotion – really an unprecedented amount – will mean in terms of gaming problems in the future. We know enough, though, to find out we ought to be concerned, so we should be having a more prudent and cautious approach than we are.
The reason why we aren’t taking a more cautious approach is, of course, money. Governments are dependent on the gaming dollar, and media companies (including, it ought to be said, Fairfax Media) are thankful for that advertising spend in a hard time for your media industry.
According to Standard Media Index figures, $236 million was allocated to gaming advertising (predominantly sports betting) in 2015, together with the gaming industry the fourth biggest dexnpky21 to promote spending around australia. During the recent AFL grand final day coverage on Channel Seven, there are 21 commercials for sports betting.
The Australian Commercial Television Code of Practice stipulates that betting advertisements are not allowed to be played during children’s viewing hours. But a regulatory loophole allows such ads when they are throughout a sports broadcast, sports show, or news and current affairs program. Crossbenchers Nick Xenophon and Andrew Wilkie have been pushing for this loophole to get closed, so we believe these are straight to be causeing this to be case.
Age is certainly not suggesting sports betting advertising should be banned. But we all do believe the loophole should be tightened and more done so children aren’t exposed to sports betting towards the extent they are. What we should are now doing is gaming on our children’s future. And like several gambl-es, we’ll likely lose.